Marketing of Date Palm in Pakistan Agricultural marketing in Pakistan is not sophisticated and there is a series of intermediaries between producers and consumers. This large market chain along with lack of storage facilities result in the spoiling of 30-40% fresh produce before reaching the consumer (PHDEB, 2008). Like other horticulture crops, dates trade is with the private sector. However, Government assists the system by offering physical infrastructure particularly wholesale markets and communication, market promotion, market intelligence and regulatory measures to remove the difficulties in business operations (PHDEB, 2008). Date producers often rely on relatively high-cost informal credit sources and advances from date contractors because they face many difficulties in marketing their produce. They have little access to the credit and other facilities in wholesale and assembly markets; and are treated as temporary clients (Khushk et al., 2006). This sectio...